Tuesday, April 14, 2015

eKavach App Review: A Must Have Proactive Parental App

How it sounds if for a while we talk about a new triangular relationship that is into existence almost for a decade now but its gravity and intensity has increased tremendously over last couple of years. Recently read a joke on WhatsApp sent by a friend where a guy tells his friends that few days back his internet was down for the whole day and data pack also had some issues in his smartphone. So for a change he spent that day with his family members and at the end of the day found (for the first time) that they are nice people. That is a harsh reality today. Teenagers are spending more time on social media websites rather than meeting their real friends, family members and relatives. The busy lifestyle has added a substantial weight on it where both the parents are working and the corporate life has no time limits to come back home.

It is important that someone comes forward to take a proactive approach. We are talking about eKavach (Kavach in English means shield) application. So the name itself denotes it is related to the cyber world and is talking about a protecting shield to protect your children proactively. This proactive app is for proactive parents or rather it is for all parents to help them in becoming proactive in the cyber (or internet) matters of your children. Tough to digest, but it is a harsh reality that the internet has become an addition for a majority of youth. As we all know a heavy traffic on the road has a high rate of threats and vulnerabilities, same is true when we talk about internet. Every day we come to know about the cases of cyberbullying, cyberstalking and more. These cases have become a global phenomenon and so is the addiction. In developed countries, in fact, medical treatments, relief camps etc. has become a reality. Internet addiction is treated an equal intensity of threat there as drug addiction.

eKavach is a parental application to help them in controlling and managing their kids falling prey to this threat. It is a unique application to give you a digital control of your children in real-time. The application acts smartly every time your child logs on to the internet for whatever activity. The application works in a smart way and promises to answer all your queries, as a parent, in this regard. Let us talk about some excellent features of this application. The Heartbeat feature keeps a track of latitude & longitude coordinates of your child’s smartphone on a regular basis. Not only this, it sends you an instant alert the moment it loses its track of the device. This can happen in cases like your child has gone to a no signal zone or the battery of the smartphone device of your child has drenched totally and the device has switched off.

The Offline Alerts feature tells you well in time as soon as the device becomes void of internet connection. This notification comes via SMS or through Push Notification, depending on the settings you opted for. Family Time is a very important feature of eKavach. Once you define time slots for family time – like lunch hours, dinner hours, rest hours etc., all applications on the digital devices will seize to function thereby everyone getting a sweet company and time of each other in a healthy manner. With More Control Over Applications feature you are notified as and when any new app is downloaded on your kid’s device. You can decide whether to block this app completely or define a time period for using this app. There is a Dashboard that provides you customized analytics on various parameters like the type of websites visited, type of activities done, time spent on each activity etc. thereby providing you your child’s browsing trends, preferences, and productive activities done.

SOS Notification feature helps you in getting an instant message from your child when there is an emergency or your child is in some kind of trouble and an urgent attention/ help is required. The message or notification that is triggers just by the click of a button send a preconfigured message along with the physical location coordinates. Communication with Parents feature keeps your child connected with you all the time with an exchange of routine or customized messages.
The installation of the application is done on parent’s as well as child’s devices. Firstly it is installed on the parent’s device where the installation completes with a SMS verification on the same device. One the parent application is installed the child version of the app then will be required to be installed on the device used by the child. Once it is installed on both the devices, it syncs the parent and child devices. The whole process is quite simple. 

The eKavach app is easily available on Google Play Store. After downloading it, a family account needs to be created thereby registering the parent. Now eKavach Child app is to be downloaded on Child’s device. After download log on to the family account and register this device as child and then activate eKavach protection. Once it is activated in both the devices, you must review standard setting to configure and customize as per your requirements.

In a nutshell eKavach is a must have tool to have a proactive parental control on your children. It helps you in content filtering, safe search, preventing exposure to unwanted sites, providing analytics on the browsing trends of your child and activities preferences, provides a good amount of control for family time, all time communication, remote connectivity, real time alerts and a lot more.

I am checking out the eKavach app as a part of an activity at BlogAdda.

Wednesday, April 08, 2015

Women in Leadership: Without A Doubt #EveryWomanIsALeader

The woman has always been a symbol of power, determination and energy right since the beginning of mankind. A woman is a key unit of our family, society and now workplace. Over a period of last couple of decades, women at the workplace have reached tremendous heights be it on corporate or on personal fronts. In earlier era woman was always shadowed by man but history proves that at the demand of time, a woman never hesitated to come in front and take the lead to draw great transformations in the world. If we look at the era of the oldest Hindu mythology epic Ramayana, we witness the extreme character of women.

On one hand we see the negative side of a woman who forced the king Dashratha for sending Lord Rama to exile and on the other end we see the fully devoted Sita who refused to stay in Ayodhya and decided to go along with Rama for the most painful journey of their life that lasted for fourteen years. A woman has always been seen as a giver – be it a mother, sister, wife or any other role they take in real life.

For years, women took the onus of the aspiration factor behind successful men. But when time and instance challenged a woman, she never failed in undertaking any kind of job, howsoever tough it may be and has been successful. Today we see a lot of women to the top of the corporate ladder and running the show successfully. A Global Leadership Survey conducted for women as workforce represents a wide gap between the women and men aspiring to reach C-level which is 36 percent to 64 percent. But then that does not prove the incapability of women.  Women can always do more and better than men, as stated in a report published by Fortune in 2014. The top Fortune 500 companies were 24, reaching a new height in 2014, taking it to near to five percent.

Women have always been facing more challenges than men in the corporate world and by crossing all these obstacles by reaching the top slots, they have proved their mettle. Feminine traits have been psychologically found different to masculine ones and it has been proved that a woman has been able to do her best in balancing demands, expectations and aspirations in all aspects. There is something called inner glass ceiling that a woman has to face in taking any call. It is a well-proven fact that when a woman is at C-level of a company, the administration control is much better and the company performs better in financial terms. The corporate world has understood this fact very well and that is why we see today at least a woman on the board of most of the successful companies. It is all on a corporate to give equal opportunities to women and provide them a successful path to reach the top of the corporate ladder.

Bosch has decided to make sure that at least twenty percent of women in the whole organization worldwide reach to the leadership positions by 2020 for which a budget of over $200 million per annum is already allocated for training, development, and exclusive mentoring charters. That is a great respect shown for heterogeneity and unusual career growth. This is one of the best policies of diversity management. In a similar attempt, European School of Management and Technology has started offering exclusive scholarships to women applicants in leadership positions for their executive transition program. Aon Hewitt has recognized recently DHL New Zealand as a great place for the development of women leaders where diversity is the key factor. The company aims to allocate more leadership positions to women to beat the gender inequality without any compromise in the pay packages. MakeMyTrip in India is also following the same path.

Bonnie Marcus in her recent article on Forbes, published just two days back, advocates full support to women by saying that provided a right kind of atmosphere is there and there is a sponsor on board to support, nothing can stop a woman to reach the top of a corporate ladder. Who had imagined that among Forbes Fifty Greatest Leaders of the World 2014, there will be a sixteen-year-old girl from Pakistan? Thirty-eight percent of world’s top leaders are women. And look at the chart below to see a great variation in the roles they are carrying in their successful journey. What else to say except #EveryWomanIsALeader.

Note: This post is a part of the blogging competition held by on the topic ‘Women in Leadership’. Entries can win an all-paid expense trip to an exciting destination. You are welcome to participate in the contest by visiting here:

Tuesday, April 07, 2015

Author Interview: Irum Zahra: I Am Madly In Love With Hannibal Lecter

Her name is Irum Zahra and she is from Islamabad, Pakistan. She was born and raised under the intellect of her writer mother. She started writing when she was in Grade 1 and she gradually improved her writing skills and grew fond of reading Literature by Keats, H.P. Lovecraft, Hemmingway, Edgar Allan Poe and Sylvia Plath. The first poem she wrote was inspired by Sylvia’s “Ariel”. Her first Book *Psychaotic: See The World In Black And Red* was published in November, 2014 and sold over 200 copies (Kindle and paperback) worldwide in the first 3 weeks of it’s release. She is the first Pakistani Poet to be published in two Gothic International poetry anthology books; both by the name of *Mirrored Voices*.
She was included in The News Pakistan’s most powerful Women List this year, in 2015. She was also featured in Pakistan’s first *Hand written with love* Exhibition held in Minerva.

Your real name and pen name?
My real and Pen name is Irum Zahra.

Please share some of the best memories of your childhood
* The best memory of my childhood is perhaps the way my mother brought me books by Enid Blyton. They were short and beautiful with a lesson at the end. I still remember all of them and they helped polish the creativity inside me. I always had a habit of making up an alternate ending to all of them.

About your education?
I did Bachelors in Commerce and then I diverted my mind towards Masters in Mass Communication as I wanted to go further into the field of books and publishing.

What career did you plan during your education days
* I always thought I would become a banker or an accountant. But as days flew by, I started to see myself as a writer and speaker rather than a person who crunches numbers. I don’t regret where I am, I’m sure I made the right choice.

What languages can you speak and write?
I can speak and write three languages: English, Urdu, and Punjabi. I’m learning to speak French these days. It has a very rich and Poetic ring to it.

What is your biggest source of inspiration in life
*My biggest inspiration is my mother. She helped through thick and thin, she supported me when I was in doubt about my writing, my life, and my career and Now she stands with me proud and happy.

What hurts you most in this world
Hurts… Well, I don’t think anything in the world hurts more than being rejected or denied love. So I’ll be hurt and vulnerable if I give my all to someone and they throw it away or disregard it.

What is the biggest challenge you have faced? How did you overcome it?
*The biggest challenged I faced was myself. I was insecure and I always thought I won’t be able to achieve this much and as I grew older, I gained experience of things and I tried my best to level with the anger and the insecurity. I started to use my creativity as an anchor and I took out all of my insecurity on paper. I think expressing through art, singing and poetry is the best way.

If you had to live a day of your life as one of the living or dead personality, who would it be and why?
O I would love to live a day as Thomas Harris. I am so madly in love and obsessed with his character Hannibal Lecter. I love the books, the movies, the Tv series and everything related to Hannibal. I adore the art based on Hannibal and I just want to live in that character through Thomas’s pen and feel that intimacy and obsession he had with them. I want to write so much about Hannibal and my next book will feature a poem about his character as well.

What is your favorite genre and why?
*I love reading all genres. I have so many books on different topics. It depends on my mood. But generally, I love to read poetry and thriller books.

When did you start writing? What is the purpose of your writing?
*Purpose of my writing is to show people how away they are from the reality. My poetry is based on life realities and experiences and reading them would make you feel closer to your inner self. There are always two sides to a person and I always write about the balance and the imbalance of both sides.

Which of your work has been published so far? Would you like to share a synopsis of your work?
*My first book Psychaotic was published in November,2014, It was followed by a poetry anthology Mirrored Voices: Emerging poets anthology and a third book, Mirrored Voices: Best new poets Anthology.

Here is the synopsis of my First book *Psychaotic*
Psychaotic is not a happy song. It’s a collection of poetry and passages that depict the struggle of a human mind with it’s veiled and untamed nature. It shows how far we can go if we incline ourselves to that side and how much we are willing to give up.
Psychaotic tells you the harsh realities of life rather than filling your head with fantasies and dreams that will never happen.
In that reality check, this book will change how you think about certain things. It will tell you, that wrongs can be right and right can be wrongs as well as, bad can be good and good can turn out to be bad.

What are your forthcoming writings?
I am currently working on 3 projects. My priority is another Gothic Poetry book which I will launch in 3 months and the other two projects include a Fiction thriller and a YA Supernatural series.

What keeps you motivating towards writing?
*I always write what I feel. I use feelings a fuel to my creativity. I will always have a heart and a mind, however, restless they both may be, so I will always have an inspiration to write.

How do you plan, schedule and monitor your writing commitments?
*Writing a book is not easy. It took me 5 years to write the book in bits and pieces and then compilation was a 6 month process including editing and proofreading. Also, the fear of *Not good enough* eats the writer from inside and he edits and then re-edits again and again.
If you take it as a project, I think the best thing would be to plan a timeline. Here is what I do:
Time to complete the book (Deadline)
Editing (two weeks max)
Preparing a Market plan (one week)
Gathering Resources (1 month)
Add-ons (Complimentary bookmarks, thank you cards, merchandise etc.)
Finding a publisher
Keeping track of all things
Final book launch
Tracking sales and updating market plan.

What are your future plans?
My future plan is just one, Become a legend

What is generally your preference in reading – a paper book or ebook? And why?
*I love paperback more than e-book. Reason is, I want to feel the book and the pages in my hands when I read it.

How much real life goes into a fiction writing?
Fiction writing is real. I guess in my head. I believe some of it or all of it is happening somewhere in the world or has already happened or will happen. That is a lot of REAL in fiction.

Is high level of imagination important to have for an Author?
Imagination and Creativity is all that is important for a writer. All the words, the stories, the poems, they all come from within and you can’t write unless you have an imagination and creativity. It is a writer’s fuel.

Your origin of birth and other countries you have visited/ stayed. What best things you liked in these countries around the globe?
I was born and raised in Pakistan. I’ve visited many cities in Pakistan but I haven’t had the experience to visit foreign countries, yet. I’m planning to do a book tour soon. Probably next year, I’ll visit US, UK, India and Australia.

Your favorite time of the day?
My favorite time of the day is not day, It’s the night. Lol. It is so peaceful and it makes me content. Maybe it’s the moon. I love the moonlight.

Your zodiac/ sunsign?
My zodiac sign is Cancer.

Your favorite color and why?
My favorite color is Black and I love it because it is the color of the night. It hides and it veils all things.

What is the last book you finished reading? What is the current book you are reading?
*The last book I read was *Beyond Desire* by Asghar Abbas. I have a signed copy!
And Currently I’m reading *The Green Wolves* by Vetle Sivertsen. I have its signed copy as well. Lucky me.

Your favorite book and why?
I love Dan Brown. His book *The Lost Symbol* is my favorite book. The way he writes, he makes you believe that all in the book is happening and you’re in the middle of it.

Your favorite movie and why?
*My favorite movie.. That is a difficult question. I love anything with Anthony Hopkins, Al Pacino and many others.
What is the force that drives you?
Emotions Drive me. I think you should always write with your heart and heart is the thing that drives you to create great things. Things that matter.

What comes to your mind when you think of India?
India- I think of all the exciting Cricket matches, the amazing food and people with culture as rich as ours.

Some quickies: Sun or Moon, Laughter or Smile, Morning or Evening, Coffee or Tea, Mountain or Sea, Long Drive or Short Drive, Silence or Conversation, Water or Fire, Air or Earth, Mars or Jupiter, Tulip or Rose, Red or Blue, Left or Right, Glance or Stare, Fame or Money, Boy or Girl, Day or Night, Tree or Plant, Love or Passion
*moon, laughter, evening, Coffee, Sea, Long Drive, Conversation, Fire, Earth, Mars, Rose, Blue, Left, Stare, Fame, Girl, Night, Tree, Passion

What three words come to your mind for each – Technology, Life, God, Humanity, Terrorism, Racism, Childhood Abuse, Love, Parenting, Old age
Discrimination/Social Lines/Ignorance, 
Life/Him/The color Blue, 
Partner/Coffee/ Sunset evenings

The first thing you do in the morning after waking up?
I say Salam and good morning to my family. It is a family habit.

Last thing to do before sleep?
I say a prayer.

If one fine morning you wake up and find your sex changed to opposite, what will be your first reaction?
*Wow. I’d be happy I guess. I could do much more if I turn into a man. But come to think of it, Being a Woman is all I ever want to be. A woman creates life. That’s what I want to be.

State your signature line/ tagline/ best quote
You see the world in colors and I see it in black and red.

The last line of your autobiography would be…
*Thank you God for making me what I am.

The title of your autobiography would be…
 That is a secret. I want to publish it later.

Links & other relevant details:
ISBN-10: 150326601X
ISBN-13: 978-1503266018
Publisher: Beyond Sanity Publishing

Twitter handle: @IrumZahraWriter

Any other links:
Book page:

A Unique Boat School To Keep The Children Off The Streets Of Varanasi

How do you do the good part in your life? The Good part, like giving something in terms of kind, money or your valuable time to someone who needs it and then asking for nothing in return. That is like the real good thing that you can you in your life.

The story is about a unique and innovative approach taken towards adding a constructive angle to the childhood and youth living near the banks of river Ganga in a well-known city of Uttar Pradesh called Varanasi. These kids would be engaged in wasteful activities and spending their days pass by without any value addition in their lives. These kids would either be playing throughout the day or shall be forced by elders to engage in some kind of local trading so as to earn some bucks. Neither these bucks are substantial enough to get enough food for their families nor are such activities going to give them any learning in building up a good career. So mostly, the most delicate and potential phase of age where learning is at the peak, these kids stay deprived of this.

Someone noticed that the kids living in these areas have no facilities to get educated. Neither the kids nor their elders are having a concern towards this aspect of their lives. All this inspired a true leader by heart, Ajeet Singh, who came forward with some brilliant ideas under the banner of an NGO named Guria. The idea was transformed into the reality and was termed as “Boat School”. In this innovative approach, they would spend two hours every day in the Boat School to get real learning of life and an ideal learning environment.

The concept of Varanasi boat school has a lot of further aspirations to bring a magical transformation in terms of getting more relevant stuff like interiors, library, books, games, educational toys, computers, painting kits and #Scholarship for these kids. for these kids. To fulfil Ajeet Sigh’s Journey of doing right, by devoting his full energy and life for this mission, various kind of support and contribution is required from all corners. To understand more about this mission one can visit the campaign site to understand the dream. Someone has been his bit in a regular manner, now it is your turn to do your bit by means of understanding the mission and contributing towards it. Your support, contribution or donation, in a whatsoever small way, can do a lot for this mission. Someone has already done, now it is your turn to Do Right.

Monday, April 06, 2015

All About Kose: #KoseMeet India To Bring Excellent Range of Skin Care, Beauty And Cosmetics Products

After Japan, Korea, HongKong, China, Taiwan, Singapore, Thailand and Malaysia (and many other countries in Gulf, the U.S. and Europe), now it is India's turn to witness a cosmetics, skin-care and beauty product giant from Japan with a solo global mission of Wisdom and Beauty for People and the Earth. The company's name is as elegant and beautiful as its products. Kose recently announced the construction of their new production unit - the Gunma Factory. Their research and development wing running from their headquarters in Chuo-ku, Tokyo, came out with a new phenomena regarding a strong correlation between iPS cell and ageing. The president of Kose - Kazutoshi Kobayashi is quite hopeful to win this battle against body cells deterioration with ageing.

Kose is quite matured and responsible about their products with a clear-cut safety policy for their cosmetic products. Let us visit the origin of the philosophy and people behind Kose. The company was launched in 1946 with production and sales of cosmetic products. The same year Kozaburo Kobayashi launched Kobayashi Unlimited Partnership. In 1948 Kobayashi Kose Company Limited was established. In 1951 the company launched a revolutionary skin cosmetic cream Perlight containing photosenstizing dye. The same year Kose Shoji corporation was established as a full fledged sales department. In 1953 the first foundation was launched named Colone.

In 1956 the group expanded with the establishment of  Albion Co. Ltd. - a premium quality range of cosmetic manufacturing company whose first premium product was LA Bonne was released in the market in 1957. The same year their headquarter was established in Horibune, Kita-ku, Tokyo. And then was was no look back. There has been a tremendous growth in the group consistently with an exponential growth in their trusted customers and products. The launch of their products reached Europe, the USA and other countries soon with an increasing demand of their products globally.

Read the Kose's President's message here and you will get the crux of their mission about continously striving for the best for their customers.

Sunday, April 05, 2015

Author Interview: Darren Barker: Author of Three Dark Thriller Novels @DarrenBarker000

Darren Barker is a writer who enjoys the quiet moments that everyday life offers between busy schedules to sit idly writing stories. Living in the county of Suffolk in England. A family man who has a loving wife and children, supported in what he does all the way by his family which allows him time to put his mind where it shouldn't be and then onto paper for all to read.

Your real name and pen name?  Darren Barker.

Please share some of the best memories of your childhood.
Precious time with my parents enjoy them while you have them.

What career did you plan during your education days:  Scientist

What languages can you speak and write? Only English sadly.

What is your biggest source of inspiration in life. My family and friends.

What is the biggest challenge you have faced? How did you overcome it?:
 Life is full of struggles for everyone all at different levels, death along with a birth and medical hardship all at once is a motivator for me. A more descriptive note about this can be found at my website.

What is your favorite genre and why? Horror because you can do anything there are no limits you just let it flow, from really light horror to very in-depth gore it all goes.

When did you start writing? What is the purpose of your writing? I used to write many years ago just short stories as a young man just to get my weekend beer money, then a long time where I just didn't write, until a certain moment in my life made me see it was time to let my feelings and thoughts out once more and they have become novels and more to come.

Which of your work has been published so far?
 I have three Novels out at this moment in time all Dark Thrillers. 
Watching Twenty Four Seven
Death Is Coming
Deadly Sexual Trance
All on Amazon, in paperback and electronic

What are your forthcoming writings?  A mixture of horror and paranormal.

What genres you write in and why? I cover Horror paranormal and sci-fi but will spread myself into other genres if the story takes me there.

What keeps you motivating towards writing? Life in general and my family motivate me.

If Writing a Book is taken as a project, What are the key essentials you take care of in Project Management? Time and schedules.

How do you plan, schedule and monitor your writing commitments? Structure and planning followed by targets to be hit.

What are your future plans? I would somehow like my books to go into audio format, and some more novels to come out next year I hope if all goes to schedule.

What is generally your preference in reading – a paper book or ebook?   Paperback            And why? The feel/smell touch it makes it personal.

What four top most things you take care of while writing a book? Characters, pace, storyline, flow.

How much real life goes into a fiction writing? Certainly some does.

Is a high level of imagination important to have for an Author? Yes

Your dream destination on Earth? I can’t say I have not found it yet?

Your origin of birth and other countries you have visited/ stayed. What best things you liked in these countries around the globe? England: visited Spain, Portugal, France, other European countries. They all have different qualities but all nice.

Your favorite time of the day? evening

Your zodiac/ sun sign? Aries

Your favorite color and why? Black(some will say it’s not a color technically, but it’s what I like)

What is the last book you finished reading? Joyland  Stephen King.

What is the current book you are reading? Revival Stephen King.

Your favorite book and why? I like all books.

Your favorite movie and why? Not sure as I have many but one that stood out for me at a young age was Carrie it broke so many molds.

Your favorite celebrity and why? Sorry to be boring but there is so many I can’t choose just one.

Your favorite food? Cheddar Cheese Ploughman’s Lunch

Your favorite sports? football

What is the force that drives you? My imagination.

What comes to your mind when you think of India? Tradition, beauty, colourful.

Some quickies: Sun or Moon,     moon
 Laughter or Smile,       smile
 Morning or Evening,        evening
Coffee or Tea,            coffee                            
 Mountain or Sea,            mountain
 Long Drive or Short Drive,         long drive
 Silence or Conversation,                  silence
 Water or Fire,       fire
Air or Earth,         air
 Mars or Jupiter,      mars
 Tulip or Rose,        rose
 Red or Blue,      blue
 Left or Right,        left
 Glance or Stare,        stare
 Fame or Money,         money
 Boy or Girl,            boy
 Day or Night,         night
 Tree or Plant,        tree
 Love or Passion        love

What three words come to your mind for each?
 Technology     bad
, Life          short
, Love       costly
, Parenting      pleasant
, Old age     inevitable

The first thing you do in the morning after waking up? Get a wash

Last thing to do before sleep? Clean my teeth then read in bed

If one fine morning you wake up and find your sex changed to the opposite, what will be your first reaction?  Feel all over to see if it was me and not a dream.

The last line of your autobiography would be… More to come.

The title of your autobiography would be… Darren Barker wired the right way.

Links& other relevant details:
Watching Twenty Four Seven:
ISBN-10: 1482626896
ISBN-13: 978-1482626896
Death Is Coming:
ISBN-10: 1492138878
ISBN-13: 978-1492138877
Deadly Sexual Trance:
ISBN-10: 150241760X
ISBN-13: 978-1502417602

Publisher: Create Space
Twitter handle: @DarrenBarker000
Any other links: